I empower people and newsrooms to embody their unique purpose for the greater good.
I am a digital media strategist designing editorial strategies, building engaged audiences, and coaching leaders to transform their workplaces.
Types of clients
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Individual creators
Are you your own worst boss? I work with individual creators and small business owners looking for coaching, strategic planning, goal setting, and audience development work. Building an audience and a successful business doesn’t have to be done alone.
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Leaders
So many leaders today face tremendous pressure without the support they need to succeed. I work with leaders striving to set a clear vision and direction for their teams, unleash the potential of every individual colleague and create an environment for everyone to do their best work.
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Newsrooms
In today’s polarized, distracted, and fragmented media environment, newsrooms must be clear about their purpose and center their audience’s needs to ensure they offer a unique product. This strategic work is necessary to earn the loyalty and trust of the audience and build a lasting business.
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Innovators
I love the changemakers of the world. I work with people who are dissatisfied with the status quo and who are looking for a new way of solving some of our biggest problems, from how to strengthen our democracy to how to build more connected communities.
Services
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Perfect for an executive in a new role, an independent creator, or a leader looking to inspire their team, I will help you prioritize your goals and reach them.
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We will work to define your organization’s purpose in order to develop a simpler strategy that leads to more confident decision-making. Whether it is leading your executive team retreat or working on retainer, I can ensure you and your team are aligned on a unified vision and working to hit meaningful, measurable goals.
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Working together we will uncover the needs and interests of your audience, so that you can create content and engagement opportunities that will build loyalty and drive growth over time.
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Using proven tactics, we can create a program to engage your audience and build long-term relationships that support your business.
Testimonials
“Allison is a brilliant leader with a rare ability to bring teams together, draw out their best ideas, and shepherd those ideas to execution. I can't imagine the organization that wouldn't benefit from working with her."
Ezra Klein, NYT Columnist
“Allison's superpower is crafting strategies that resonate from the front lines of the newsroom to the executive suite, all while keeping the audience's needs at the forefront.”
Phoebe Gavin, Career & Leadership Coach
Get to know Allison
Prior to consulting, I was the executive editor & vice president at Vox. As a member of the founding team, I spent eight years infusing Vox’s unique reason for being into everything we did and every decision we made. You can see that in Vox's audience-first editorial strategy, the ways I grew our editorial offerings, and built the business to sustain our journalism. I believe it is critical for media organizations to know their why and work every day to stay true to it.
